"How I Decided to Open a Business (And Why I Might Need a Therapist)"

So, here’s the thing: I decided to open a business. Not because I had a sudden epiphany while meditating on a mountaintop or because a fortune cookie told me to. No, it was more like a series of questionable life choices, a dash of caffeine-induced confidence, Janelle and the unwavering belief that I could totally figure it out as I go. Spoiler alert: I’m still figuring it out. 

Let’s rewind a bit. Picture this: me, sitting on my couch, applying for a zillion jobs that made me question my life choices, thinking, “There’s got to be a better way.” Fast forward to now, and I’m knee-deep in entrepreneurship courses, Instagram posts, and Facebook leads that make me question my life decisions. (Seriously, who knew marketing would feel like trying to herd cats while blindfolded?) 

The soft launch? Yeah, that happened. It was less “soft” and more “threw it at the wall to see if it sticks.” But hey, we’re here, and that’s what counts, right? I’ve started Instagram and Facebook pages, which are basically my digital children. I feed them content, worry about them constantly, and occasionally wonder if they’re judging me. (I’m positive Deepseek is judging me. I can feel its digital side-eye every time I ask it to rewrite something for the 12th time.)

Speaking of worrying, let’s talk about this entrepreneurship course I’m taking. It’s like drinking from a firehose while riding a unicycle. Overwhelming? Absolutely. Worth it? Probably. I’ve made some great friends who are equally confused, and together, we’re all pretending we know what we’re doing. Solidarity, my friends. 

Now, let’s address the elephant in the room: chasing leads on Facebook. If you’ve ever wondered what it’s like to feel like a door-to-door salesperson in the digital age, this is it. Spoiler #2: It’s not for me. I’ve quickly realized that marketing is going to be my Everest. But hey, I’ve got a great support system—shoutout to my family and friends who haven’t blocked my number yet—and I’m determined to figure it out. Or at least fake it convincingly. 

All jokes aside, starting this business has been equal parts terrifying and exhilarating. I’m learning, growing, and occasionally crying into my wine, but I wouldn’t trade it for anything. Well, maybe for a nap. Or a vacation. But you get the point. 

Next week, I’ll be diving into the saga of the trailer I bought to renovate into a mobile trailer bar. Yes, you read that right. A mobile trailer bar. It’s going to be equal parts DIY disaster and masterpiece, and I can’t wait to share the journey with you. 

So, here’s to taking the leap, embracing the chaos, and laughing at the absurdity of it all. Thanks for joining me on this wild ride. If you’ve got advice, encouragement, or wine, feel free to send it my way. 

Cheers, 

Cindy